Press Release – Paymark
Boxing Day Sales round out a strong December
Auckland, Monday 28 December 2015:
A record Boxing Day has helped provide many retailers with an additional boost with $151.7 million spent across the country – a 11.2% increase in spending year on year through the Paymark network.
Paymark CEO Mark Rushworth says while Christmas Eve is always the biggest day of the year, Boxing Day gave the retailers an extra boost this year.
“Boxing Day sales have traditionally been strong and we’ve seen an increase in spending among cafes and restaurants. Liquor merchants and speciality food outlets have had a strong Boxing Day in particularly, with an increase of 37.7% and 18.3% respectively over last year.”
The spending spree on Boxing Day has been particularly strong in the regions with the Bay of Plenty, Otago, and Hawke’s Bay all recording strong annual growth. Nelson was the highest growth area with a whopping 17.5% increase over last year.
Final data for Christmas Eve show a very strong year with $272.6 million spent on what is traditionally the busiest shopping day of the year. On Christmas Eve 2014, $263.5 million was processed via the Paymark network.